Carl Petersen is a fractional CFO and AI advisor helping small business owner-operators in the Tulsa area make better financial decisions. Through his firm, Wyzin, LLC, Carl brings senior-level CFO expertise, paired with modern AI tools, to businesses that need strong financial leadership without the cost of a full-time hire.
Carl's background spans finance and operations leadership at growing companies, including scaling a Chicago-based marketing agency from 15 to over 240 employees and serving as CFO of a data company, where his team improved operating profitability and led the diligence behind its successful acquisition.
Carl works with owner-operators of $2M–$20M businesses who are buying, growing, or preparing to sell a company they've built. He lives in Owasso on 5 acres with his wife, Kelin, their three children, and a busy household of farm animals.